Lego enthusiasts, young and old, have a new destination in town as Bricks & Minifigs Cherry Hill celebrates its grand opening this weekend. This store, the first of its kind in New Jersey, is part of the popular retail chain specializing in aftermarket Lego sales.
While Bricks & Minifigs isn’t directly affiliated with the Lego Group, the world-renowned manufacturer of Lego toys, it has established a strong presence with dozens of locations across North America.
Conveniently located at 450 S Lenola Rd., Ste. 1 in Maple Shade, just outside Cherry Hill, the store promises a unique experience for Lego lovers. Grand opening festivities are scheduled for Saturday, with activities running from 10 a.m. to 8 p.m.
Visitors can look forward to meeting Lego Masters, receiving a Free Custom Minifig, and entering a raffle for a chance to win a free set. The event also promises delicious food truck offerings and entertainment for kids, including face painting and balloons.
The concept behind Bricks & Minifigs originated in 2003 when David Ortiz, a stay-at-home father with twin boys, envisioned a safer and more family-friendly way to buy, sell, and trade Lego items. The idea truly took shape in 2009 when Ortiz crossed paths with John Mesak, a seasoned retail expert who had spent most of his career managing big-name retail stores.
Their partnership blossomed when they both competed for the purchase of a large Lego collection. Instead of competing against each other, they joined forces, shared the collection, and opened their first store in 2010. Just one year later, they embarked on franchising their unique concept, giving birth to Bricks & Minifigs stores across the continent.
Bricks & Minifigs, a nod to the iconic Lego brick and the beloved minifigures, has since become a haven for Lego enthusiasts of all ages. The Cherry Hill location promises to continue this tradition by offering a wide selection of Lego products, including a platform for selling, buying, and trading your Lego treasures. Whether you’re a Lego Master or just looking for your next creative project, Bricks & Minifigs Cherry Hill welcomes you to explore the wonderful world of Lego.
